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About 'home health care trends'|Nasdaq Accumulation - Small Victory for Bulls; Top Home Health Care Play LHC Group (LHCG) Breaks Out







About 'home health care trends'|Nasdaq Accumulation - Small Victory for Bulls; Top Home Health Care Play LHC Group (LHCG) Breaks Out








According               to               the               National               Marketing               Institute               (NMI)               the               latest               trends               on               aging               healthy               indicate               a               paradigm               shift.

Where               folks               once               "traded               up",               they               are               now               looking               to               "trade-off".

This               means               a               massive               shift               from               luxury               items               to               those               that               are               multi-purpose               that               can               serve               a               greater               good.

They               suggest,               "Products               and               services               which               have               the               dual               function               of               environmental,               social               and               financial               responsibility               will               be               most               appealing."(NMI)               How               does               a               reduced               income               affect               the               average               American?
               Well               if               you               are               one               of               the               14               million               who               are               still               unemployed,               (according               to               the               latest               Bureau               of               Labor               Statistics               June               2010),               or               if               you               are               one               of               those               that               have               opted               for               early               retirement,               or               part-time               work,               cutting               back               significantly               on               expenses,               you               may               also               be               part               of               the               many               American's               changing               the               way               they               about               what               they               spend               money               on.
               A               look               back
               About               a               hundred               years               ago,               my               great-grandmother               and               great-grandfather               came               to               this               country               separately,               from               different               parts               of               Romania.

They               both               came               in               through               Ellis               Island               and               met               where               my               Grandmother               worked               for               a               family               restaurant               in               New               York               City.

She               was               a               great               cook               but               she               didn't               get               paid               for               her               work,               though               she               did               get               room               and               board.
               When               she               met               my               great-grandfather,               they               became               engaged               and               then               married.

He               was               a               gymnast               who               later               became               a               brewer.

Great-grandma               no               longer               worked               outside               of               the               house               unless               the               kids               were               in               school,               and               she               was               filling               in               for               a               family               member               at               the               restaurant.

Again,               no               money               changed               hands.

She               had               no               social               security,               and               there               was               no               welfare               system.

She               relied               on               her               family               and               then               on               her               husband               to               survive.
               Great-grandma's               role               was               to               take               care               of               the               children,               the               house               and               her               husband.

The               kids               had               two               sets               of               school               clothes,               a               winter               coat,               and               a               pair               of               shoes.

They               had               no               television               or               car,               and               relied               on               public               transportation               in               Elizabeth,               NJ.

When               the               men               couldn't               find               work,               they               would               take               turns               working               on               each               other's               homes               doing               repairs               and               renovations.

Sometimes               he               could               only               get               three               days               pay,               but               somehow               they               survived.

Grandma               cooked               from               scratch,               and               it               was               rare               for               the               children               to               get               new               clothes.

Hand               me               downs               were               a               way               of               life,               and               you               didn't               throw               anything               away.
               In               the               last               twenty               years
               Many               families               had               closets               that               were               bursting               at               the               seams;               they               had               multiple               cars,               multiple               televisions,               cell               phones,               entertainment               options               ranging               from               Netflix               to               X-Box,               to               Wii.

They               ate               breakfast,               lunch               and               dinner               out,               and               places               like               Dunkin               Donuts               and               McDonalds               were               like               a               second               home.
               When               they               were               not               working,               they               were               busy               running               the               kids               here,               there               and               everywhere,               or               attending               this               show,               or               social               event               in               some               distance               city.

Flying               1500               miles               away               for               a               mini-vacation               became               affordable               for               the               average               American               and               many               folks               opted               to               live               now,               rather               than               save               for               later.

Even               those               that               saved               found               that               if               they               worked               for               unethical               companies               like               Enron,               or               Premium               Sales,               their               401K               pensions               were               not               protected               from               mishandling               or               embezzlement.

If               they               invested               in               the               stock               market,               it               was               like               rolling               the               die;               it               was               all               just               a               gamble               with               little               oversight               or               remuneration               when               things               failed.
               Today
               Whether               it               is               fear               of               Armageddon,               financial               investment               oversight               or               ethical               concerns,               losing               a               job               or               wanting               to               move               towards               greener               living,               many               Americans               are               recalibrating               what               is               important               to               them               at               this               point               in               their               life.
               According               to               NMI,               "expect               to               see               trends               changing               from               the               direction               of               "perceived               value"               to               "real               value",               and               from               "consumption               and               possession",               to               "sustainability               and               purpose".

(NMI)
               In               my               house,               we               have               decided               to               live               more               with               less               money               since               I               lost               my               job               last               September.

No               more               dry-cleaning,               no               more               purposeless               long-drives,               no               more               eating               out               at               the               local               fast               food               places               and               no               more               tipping.
               We've               cut               out               buying               soda               or               baked               goods,               and               instead               if               we               want               something               sweet               to               eat,               we               bake               it.

I'm               making               home-made               breads               and               stews               that               are               delicious               and               better               for               us.

Where               in               the               past               I               bought               whatever               I               wanted,               I               am               now               thinking,               "Do               I               need               this,               or               can               I               get               by               with               what               I               have?"               If               I               need               it,               and               can't               afford               it,               I               wonder               where               can               I               borrow               what               I               need,               or               is               there               a               place               where               I               can               get               a               used               one?

This               paradigm               shift               of               thinking               sustainability               and               purpose               has               already               taken               hold               here.
               Perhaps               this               paradigm               has               taken               hold               in               your               home,               your               business               and               your               community,               too?

Are               you               cutting               back               on               spending,               and               finding               you               can               live               on               a               lot               less?

If               so,               what               do               you               think               about               it?

Is               it               time               for               Americans               to               live               more               conservatively               focusing               on               value               rather               than               convenience?
               Sources:
               The               Latest               Consumer               Trends               in               Healthy               Aging               -               2010
               Personal               experiences






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